In an action which will show we have now reached top Millennial, Vice is debuting a new Snapchat online dating tv series sponsored by Match and organized by Action Bronson. Set aside a second so that all those buzzy words and brand names set-in.

The once a week, 8-episode tv show is known as Hungry Hearts featuring lovers going on dates being designed by Bronson themselves. During the period of the mini-series, the chef-turned-rapper will bend his matchmaker muscle groups as he curates dates, provides play-by-play commentary for each getaway, and predicts whether or not the potential lovebirds gets to one minute big date.

Hungry Hearts is certainly not Bronson’s very first show for Vice. His indulgent web collection for Munchies – F*ck, That’s healthy – is actually a bonafide success that transferred to Viceland and also be printing a cookbook centered on quality recipes from the tv show. It must appear as not surprising to followers that his dates for Hungry Hearts also feature numerous delicious eats.

The latest series premiered specifically on Vice’s Snapchat Discover route on Wednesday, August 30. The mass media company indicated excitement during the possible opportunity to participate in this brand-new structure Snapchat is providing to editors and designers.

“Vice and Snap have acquired a fantastic lasting collaboration,” mentioned Sterling Proffer, svp and head of company method and development for Vice news. “We’ve been a Discover lover from day one, and launching this program is actually yet another way we are exploring brand new, creative formats with each other.”

“our very own existing followers on Snapchat, and everywhere otherwise for example, really love Action Bronson,” Proffer persisted. “causeing the show was a powerful way to broaden our very own get to from the program and bring a lot more folks to the fold. Our team liked the task to create some thing unique your concerts program.”

Fit has also expressed passion your forward-thinking article marketing cooperation.

“The starving Hearts material is really connected to what we carry out at Match,” mentioned Ayesha Gilarde, complement’s CMO, “as a result it was a natural fit for all of our brand name to get part of this tv show to connect with singles.”

Initial occurrence movie stars potential couple Dean and Olivia, whom struck upwards a cemetery in Ozone Park, Queens (Bronson’s old stomping grounds), and get acquainted with both over sammies from D’Angelo’s Sausage Truck. Browse an exclusive clip right here, thanks to Billboard. Snapchat users can join the tv show within application.

In terms of whether this brand-new format be profitable using desired Millennial marketplace, the team behind Hungry Hearts features high expectations.

“Watching very first dates is actually enjoyable,” mentioned Proffer, “and seeing any such thing with Action is actually entertaining. Then add meals in to the mix, and you minimize any cause to not view the tv series.”